“Your brand is about who you are, what you do, why you do it, and who you do it for.”

It is a representation of what your customer can expect from your business to deliver. The key is to establish a strong brand that your consumer recognize, and to start it off you will need a corporate logo, which is a visual way of representing your brand. From your website, social media, printed materials, advertisement and even your physical products have to look all the same, using the same tagline, same font, some logo and the same message in how you want your customer to view you.